Rövid leírás:
Instructs corporate managers in planning for and controlling the hidden costs of business transactions
Több
Hosszú leírás:
Managing Business Transactions is the first book on the principles of a new managerial economics, based on transaction cost economics.
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds.
from the Foreword by Oliver E. Williamson Transamerica Professor of Business, Economics, and Law University of California, Berkeley, Author of The Economic Institutions of Capitalism This is the first book on the new economics of organization that is accessible and meaningful to an audience of non-specialists. That is a very considerable achievement. New ways of thinking about organization and the public policy ramifications that accrue thereto leave readers with a deeper and broader understanding of what modern business enterprise is all about.
Több
Tartalomjegyzék:
Contents
Foreword by Oliver E. Williamson
Preface and Acknowledgments
PART I Inputs
1 Make or Buy?
2 Buying Complex Products
3 Structuring Employment Agreements
PART II Capital and Finance
4 Some Notes on Finance
5 Takeovers and Restructurings
PART III Marketing
6 Distributing the Product: Vertical Controls
7 Franchising
8 Creating a Reputation Summary and Implications
Glossary
Bibliography
Index
